Business
Social Media: Brand Building Tools & Top Trends
Our experts will share their insights, experiences and predictions, while sharing social media best practices and how to apply them to your business.
Lance Trueb
Social Media Community Program Manager, REI
Seattle
Lance Trueb is the Social Media Community Program Manager for REI. Lance develops campaign and brand-level social strategies that align with business objectives, inspire REI's 5.5 million members and showcase that a life outdoors is a live well-lived. Lance was a key contributor to the social strategy and execution behind #OptOutside, a movement launched by REI that included closing all stores on Black Friday and paying all 12,000 employees to take the day off to be outside. Lance holds a Masters in Communication Leadership from the University of Washington and can be found cycling, running and day-hiking around Seattle with his wife.
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