Kristine Nudds

Founder, The Feel Good Business

Hong Kong

Having spent more than 20 years in the communication and PR business, working with a number of pioneering ethical brands, Kristine headed to Hong Kong from the UK four years ago and could see that there was a great opportunity for companies in Hong Kong who are inspired to become first-class corporate citizens. Firmly believing in the concept that ‘every little counts’, Kristine set up The Feel Good Business to help develop strategic corporate social responsibility (CSR) programmes for companies in Asia, which will help to maximise their social influence, minimise environmental impact and genuinely make a positive difference.