Keith O'Brien brings 18 years of product development expertise to General Assembly, from a background that began in engineering. Keith's across-the-grid experience encompasses developing and launching music, TV, games, apps, books, education products and more in the UK, Europe and Australia. From launching market-defining products and services for large blue-chip global organisations, Keith has helped to enable traditional technology based businesses such as Samsung, Vodafone, & British Telecom become product and marketing led businesses.
Recently, Keith successfully led the Australian social media start-up www.spring.me through a rebrand, redevelopment and relaunch before selling the social network to one of Europe's leading media and internet company's. Keith is currently chief operating officer at a disruptive digital start-up, Blackpurl.
In recognition of his exemplary service in the classroom, Keith has been selected as a member of General Assembly's Distinguished Faculty program.
In this ten-week course, students will learn to navigate the product cycle, from evaluating users and managing a roadmap to creating an MVP and developing metrics.
Free Class: Getting Started in Product Management
This class introduces you to the key Product Management concepts: analysing the market, fleshing out your idea, identifying risks, and validating assumptions.
Idea to Minimum Viable Product
You have an idea! Learn to turn it into an Minimum Viable Product, then evolve or pivot as you learn more about your idea and it’s market value.
Founders Bootcamp: Two-Day Intensive Startup MBA
The two-day intensive founders bootcamp provides a definitive, step-by-step process to launching your business
Intro to Product Management
Gain exposure to all the basic elements and responsibilities of performing the role of a product manager within a digital company.
Career Fast-Track: Opportunities in Product Management
In this special edition Career Fast Track class, we'll cover the steps that you need to take to break into a career as a Product Manager.
Campus Launch + Happy Hour
General Assembly is not a school. It's your job. It's your career. It's your life. Come to a fun and informative Open House at your local campus and meet our expert team.
General Assembly Open Day: Back to School!
Ever wondered what it's really like to be a student at General Assembly? Well, pack up your backpack, put on your thinking cap, and join us for our first ever GA Open Day!