Business
Building a Brand Story
Experts from The New York Times’s T Brand Studio share insights on how content can be used to build influential brand stories.
Katie Manderfield
Content Strategist, T Brand Studio
New York City
Katie Manderfield is a content strategist at T Brand Studio. Prior to working at The Times, Ms. Manderfield created award-winning content for brands at WPP’s Group SJR as a senior editor, video producer, thought leadership specialist and digital strategist. She’s worked with brands like TED Conferences, Levi Strauss & Co. and the Motion Picture Association of America to tell compelling stories.
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