
Building a Brand Story
Experts from The New York Times’s T Brand Studio share insights on how content can be used to build influential brand stories.
The minds behind the magic
The minds behind the magic
New York City
Katie Manderfield is a content strategist at T Brand Studio. Prior to working at The Times, Ms. Manderfield created award-winning content for brands at WPP’s Group SJR as a senior editor, video producer, thought leadership specialist and digital strategist. She’s worked with brands like TED Conferences, Levi Strauss & Co. and the Motion Picture Association of America to tell compelling stories.
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