Katie Donley is Director of Growth at Tictail, a marketplace for global independent brands. Katie leads a cross-functional team of marketers and engineers focused on accelerating Tictail's merchant and shopper growth funnels. In her time at Tictail, Katie has focused on building Tictail's strategies in organic, paid, and product-driven growth. In the last year, Katie and the Growth team have developed Tictail's discount program, referral program, and honed the merchant acquisition funnel - driving conversion and traffic improvements that helped lead to 300%+ growth in Tictail's top market. Katie holds a Bachelors of Economics and Bachelors of Psychology from Yale University. She finds SQL oddly meditative, and when not at work can be found at the Sixth Street and Ave B Community Garden.
Talk Data to Me: Changing The Way Businesses Run & People Live
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