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Katia Serralheiro

UX Lead, Mirum Agency

Singapore

My name is Katia, I’m from Portugal, currently living in Singapore where I work as Lead UX at Mirum, a Digital Transformation Agency. My background is in Design and I’m specialised in Human-Computer Interaction, from Carnegie Mellon. I see myself as having a designer’s heart and a UX will power.

I’ve worked mostly in Consumer products, Consumer Defense, Telecommunications, Finance and Digital Art. In my previous companies I lead distributed UX and Design teams and helped growing and consolidating their UX departments and integrate UX processes. I have worked for companies in Germany, Belgium, Italy, Spain, Portugal and Brazil. Recently I’ve been working for companies in Singapore, from Banking to Tourism and Hospitality.

The scope of work I do includes planning, overseeing and executing full fledge UX projects across multiple touch points (digital apps and websites, customer service, shop / venue, magazines, etc). My role is to define UX strategy together with the business, leading research, analysis, interaction design, testing and continuous improvement.

Previously (2):

User Experience Design

User Experience Design

In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.

UX Design 101

UX Design 101

This is an ideal 101 class for someone who has heard the term UX and maybe even understands the basics, but is not sure what it really means to them.

Teach at GA

Join our talented instructor team dedicated to transforming thinkers into creators.

Find Out More