Katharine has 12 years of experience in digital marketing. Most of her clients have been either in entertainment, FMCG, F&B, education services and other industries in the Asia Pacific Region.
Katharine now works at Ambi Climate as VP, Marketing and she oversees all marketing activities. Prior to HK, she spent almost 5 years working as an Account Director in a Shanghai. She was in charge of clients’ social media landscape assessment and her team was accountable for providing strategic recommendations to brands so that they could eliminate the gap between purchase intention and purchase decision.
Social Media in China
Let's talk social in China. What does it take for you to launch your product or service in China? What are the common tactics and what pitfalls should you be aware of?