Kate O'Neill, founder and CEO of KO Insights, is a speaker, author, and strategic consultant focused on meaningful digital experiences. Kate’s prior experience includes founding digital strategy and analytics firm [meta]marketer, creating the first content management role at Netflix, leading cutting-edge online optimization work at Magazines.com, developing Toshiba America’s first intranet, building the first website at the University of Illinois at Chicago, and holding leadership positions in a variety of digital content and technology start-ups.
Kate has been featured in CNN Money, TIME, Forbes, USA Today, and other national media. She writes a business column and contributes regularly to a variety of online outlets including CMO.com, and is the author of an upcoming book on meaningfulness in marketing. Kate is a vocal and visible advocate for women in technology, entrepreneurship, and leadership — she was featured by Google in their global campaign for women in entrepreneurship.
Meaningful Marketing: Creating Relevant and Rewarding Customer Relationships
Students should have a familiarity with basic search marketing principles, general social media marketing, and basic website analytics functions and principles.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.