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Karina Brown is a Brand Communications Manager at Vodafone Australia. She is part of a marketing team who launches new products and campaigns that give Australians more choice and freedom to connect the way they want. Most recently Karina has overseen a campaign to increase awareness of Vodafone’s award-winning $5 Roaming product. As well as traditional media activity, Vodafone tapped into and incentivised travel photo-sharing, a popular pastime on Facebook and Instagram; and also partnered with range of digital and social influencers with the support of Tribe.
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