Karen Pevenstein

Founder and CEO, Louis Sel

Boston

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An avid Francophile and gourmet, Karen Pevenstein first met Gilles and Matthieu – and their hand-harvested salts – at a Parisian food fair. After trying it, Karen immediately fell in love with these unique products. She searched for equivalents in specialty shops in the U.S. but never found anything that came close to the flavor and refinement of these salts. After visiting Guérande and spending time with Gilles and Matthieu on their salt marsh, she decided to turn it into a side hustle. She is now the exclusive U.S. distributor of the product which is sold online at www.louissel.com and at specialty retailers. Louis Sel has been featured in national and Boston media and is favored by top chefs and restaurants. Karen's professional career started with the buzz and deadlines of a TV newsroom and now spans public and media relations, corporate communications, product marketing, social media and event management. She has worked in an agency and corporate setting with a proven track record of developing and delivering successful multi-faceted global communications campaigns for industries including technology, lifestyle and financial services. She is currently the Director of Public Relations, Global Retail Markets at Liberty Mutual.