Kara is a digital strategist and marketer with over two decades of experience in the field. She has launched significant online brands in the domestic market, including start-ups now known as Telstra BigPond, Mi9, and eTrade, as well as leading online business units for Merrill Lynch, IAG, Westpac and Macquarie Bank.
She has also worked in agencies, and is currently a freelance consultant, having recently delivered a digital strategy and transformation program for Australia's first charity, The Benevolent Society.
Kara loves observing, learning, and teaching about the ever changing, always amazing digital space.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.