Marketing
Marketing Math 101: Data-Driven Reporting
In this session, explore the importance of delivering measurable results to your clients.
Kara Brown
Chief Revenue Officer, LeadCoverage
Atlanta
Kara Brown is the Chief Revenue Officer at LeadCoverage, a B2B demand gen, sales, and PR consultancy specializing in the supply chain, heavy industrial and technology industries. Brown was one of the first employees at Echo Global Logistics which grew quickly in three years and her name is on the company’s 2009 IPO press release [NYSE: ECHO]. In 2017, after a successful corporate career, she partnered with Will Haraway, another industry veteran, to start LeadCoverage. The company focuses on all the pieces of the B2B conversion cycle: mar-tech stack building (CRM/Automation), sales/marketing operations and enablement, inbound/outbound content, SEO/SEM, social conversion, PR, and measurement. Brown is also an active force in empowering women leaders. She is on the board of the Entrepreneur's Organization Atlanta chapter, LaunchPad2x, and co-founded CloseHer, a community for women in sales.
Upcoming Courses
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