Kaity is the Director of Marketing at Crane & Lion. Her overarching goal has been to develop an authentic brand that connects with Crane & Lion's active, yet style-minded, audience. Kaity has been responsible for creating and implementing the marketing/advertising strategy, establishing an ecommerce presence, creating brand messaging and copy and overseeing all PR, graphic design and photography. Prior to joining Crane & Lion, Kaity led the account management team of a high-growth, daily deal-oriented ecommerce platform at The Active Network (Active.com). Kaity spent the first five years of her career at Winsper, an advertising and marketing communications firm in Boston, where she became Client Advisor.
Design in Boston: Creating a More Fashionable City
Join us at Hatch Fenway for an event series exploring the many faces of design in Boston. November's focus will be on fashion startups who are changing the way Bostonians dress.