Justin is the Director of Customer Acquisition and Paid Marketing at zulily where he manages a team of performance marketers responsible for executing a data-driven approach to advertising. His team focuses on both digital and offline media and is also responsible for marketing in five countries (US, UK, Mexico, Canada, and Australia). Prior to that, Justin led the Marketing & Customer Analytics team at zulily, which was a team of internal consultants tasked with solving complex problems with data. He has been with zulily for 3.5 years and has had the privilege of helping the company grow 5x in revenue throughout his time with the company.
Introduction to Google Analytics
Get to know the basics of using Google Analytics to track and evaluate performance and draw insights to improve your business.