Business
Made in Singapore: Home-Grown Tech Startups.
The founders behind five of Singapore's hottest startups share how they launched their ideas and scaled their business regionally
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Joel Leong
Co-Founder, Shopback
Singapore
One of the co-founders of Shopback, Joel currently oversees merchant development and country management. Since launching Shopback in 2014, Shopback has grown to become the leading rewards and discovery platform in Asia-Pacific backed by investors like Temasek, Softbank Ventures (Asia), Rakuten, East Ventures and others. On average, Shopback has launched a new market every year, expanding into 9 markets in Southeast Asia, Australia, New Zealand, Taiwan and South Korea. For 25M users, Shopback is their first stop before they do their online shopping on Shopee, Lazada, Taobao, iHerb and Nike.
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