Joe Gelman is a digital marketer, writer, designer and thought leader in the digital marketing industry. After getting his start as a social media strategist at Ecko Unltd, he went on to join the boutique marketing agency Group 8A where he helped revamp digital marketing strategy for large brands such as Sony, Everlast and DJZ.com. In addition, he built a robust digital presence for Group 8A through creating Slideshare presentations, ten of which went on to be featured on Slideshare’s homepage garnering nearly half a million impressions.
He now works as a content marketing manager at Honigman Media, building content for their company blog which is regularly syndicated on TheNextWeb, Entrepreneur and NewsCred.
Joe taught as an Expert In Residence alongside Matt and Katie Iles, the creators of the DGM curriculum.
In this 10-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Social Media Strategy Mapping
Learn how to structure your social media efforts, deploy resources, and ultimately launch a social media campaign based on Strategy Mapping.
Digital Marketing 101
An overview of digital marketing essentials inclusive of the digital marketing ecosystem, current tools, opportunities, and careers.