Joe Benn

Co-Founder & UK General Manager, Ugly Drinks

London

Joe is Co-Founder and UK MD of Ugly Drinks, a fruit flavoured sparkling water brand on a mission to shake up the drinks industry and provide people with a genuinely healthy and exciting alternative to overly sugary and sweetened drinks. The Ugly brand hit the market in January 2016 and can be found in over 2,500 stockists in the UK including Tesco and Sainsbury’s. Ugly provides the 'cold can' refreshment of a traditional fizzy drink but the purity and hydration of water. Formerly, Joe was the second employee of Vita Coco Coconut Water and spent four years building the coconut water category in the UK.