Jennifer started working in usability in the mid 1990s, when the field was emerging as a key component of successful business strategy. Over the course of 20 years, she has worked in every part of the business: She held a Director position at Charles Schwab, where she managed a large team and was responsible for all internal UI; she founded User Designs, a San Francisco based UX company described at www.userdesigns.com; and she worked as a consultant for numerous Bay Area organizations.
Jennifer has served a wide variety of high profile, Fortune 500 companies, including as Sony Pictures, Wells Fargo, Siemens, Google, Yahoo, Walmart, SAP, Intel, Oracle, FileMaker, Virgin Airlines, Hewlett Packard, GE, and McKesson. Projects have included every element of User Experience Design, from User Research to Wireframing and Prototyping to Usability Testing. As a Lead Instructor at General Assembly, Jennifer focuses real-life application of UX principles, using examples from her own varied portfolio to illustrate the concepts being taught. Class discussions range from conceptual understanding of UX to practical information about working in the field.
In addition to User Experience Design, Jennifer is a writer, lecturer, and workshop leader who teaches an experience-based form of dream work that promotes the exploration of the dream state as a novel means of engaging with consciousness. She is the founder and leader of the Oneironauticum, an international dream group that explores the use of oneirogens—any herb, medicine, scent, or practice that promotes vivid dreaming. Jennifer has led dream workshops at festivals such as Lightning in a Bottle, Symbiosis, and Synergenesis, at institutions such as Esalen and the Ojai Foundation, and at conferences such as the Women’s Visionary Congress, the International Association for the Study of Dreams conference and Bonus: Creative Week, in Mexico City. Details of Jennifer’s dream work can be found at www.urbandreamscape.com. She posts a daily dream to Twitter as @OneiroFer.
User Research Methods
Learn research methods for understanding what is important to your users and techniques for using those insights effectively.
User Experience Design
In this course, students learn to build wireframes, implement best practices for common design patterns and analyze business goals from a user perspective.