Jeff Ma

Director of Project Management, Softway Inc., Softway Inc.

Austin

Jeff wasn't always a SnapChat expert - but that all changed when his son was born. Things escalated quickly when he decided to share the journey of his child's birth on SnapChat. Gaining a following, he grew his audience and developed his skills, rapidly learning about the world of SnapChat in a hands-on crash course. Jeff dove head-first into the world of social influencing, creating content for thousands of engaged viewers, and even going viral with a video that reached over 10 million views in a week. His understandings and knowledge of all things SnapChat come from a combination of first hand experience, a PR background, digital agency and marketing experience, and a real passion for connecting with people.

Through his role at Softway, he manages SnapChat campaigns for corporate clients, and continues to be an influencer through the platform. When he's not SnapChatting (and he's never not SnapChatting) you can find him on the sand volleyball courts, spending time with his wife and baby, and collecting board games. You can follow him on SnapChat @jeffreyfma.