Jeff Lash is VP and Group Director, Product Management at SiriusDecisions, the leading B2B research and advisory company focused on ensuring that product, marketing and sales leaders can drive intelligent growth for their B2B organizations. He advises product management leaders and their teams on how to implement best practices and improve efficiency and effectiveness.
Jeff is a recognized thought leader in product management, with 15+ years experience in the development of Web-based products and SaaS. His product management career includes both new product introductions and major turnarounds of existing product lines, as well as introduction of the product management role into organizations. He has significant expertise in customer understanding, new product innovation, agile product management, user experience design, and product development processes. Jeff writes the popular How To Be a Good Product Manager blog (www.goodproductmanager.com) and is on Twitter as @jefflash.
Product Strategy on a Page: Possible and Practical
We will share a common definition of product strategy and its key elements and share with you a template for summarizing your product’s strategy on a single page.
Product Strategy on a Page: Possible & Practical
An unclear product strategy causes a company to waste resources and product success, in this session, we will share a common definition of product strategy and its key elements.