Jason Lee

Founder, Scent by SIX

Singapore

Jason Lee is the Founder and Creator of SIX, a local fragrance brand, which has made waves over the past four years since its inception in July 2016. SIX now boasts two product lines. They include the SIX home scenting collection of diffusers, nebulizers and pure essential oils, three additional scents (Eclat, 2065 UJONG and Hikaru), as well as a DIY scent kit.

While the consumer market remains a focus for the business model, Jason has made strides in the commercial aspect of ambient scenting, creating bespoke labels and conducting scenting workshops for luxury brands such as Piaget, Lexus and Ritz Carlton. The year 2019 was particularly eventful for Jason as SIX established its first standalone boutique at the newly revamped Funan Mall and was commissioned for the ambient scenting of the new age mall. The same year, SIX achieved another milestone when its product line was included in Singapore Airline’s Kris Shop catalogue. SIX was also commissioned to create a bespoke scent that was used on perfume tags boxed inside purchases. Later that year, SIX achieved another badge of honour, collaborating with Eu Yan Sang to create the world’s first Traditional Chinese Medicine (TCM) perfume, using traditional herbs.

Last year, in 2020, amidst the Covid-19 outbreak, Jason launched a second boutique – a scent sanctuary at 313 @ Somerset as well as the Hikaru collection, to uplift the spirits.

While the on going pandemic has brought about uncertainties in particularly for the retail business, Jason remains upbeat. In July 2021, he is launching a new sleep scent that helps improve sleep quality as well as a new boutique at Singapore’s western shopping enclave, JEM. In the third quarter of the year, Jason will be introducing a smart omni-channel retail eco system and to launch a collection of scents made with fragrance intelligence.