Jane is a Marketing Scientist empowering the likes of Samsung, Santander, Progressive, Jack Daniels, and Carnival through meaningful brand measurement, evaluation, and insight. She has over 5 years of experience working for creative agencies and has instructed courses in topics ranging from Media Measurement & ROI to Digital Marketing.
Jane is passionate about language, behavior, community, information design, and the Time Well Spent Movement and is able to effortlessly reconcile a deep affection for her hometown of Boston with a shockingly underwhelming knowledge of sports.
Above all, she believes in the power of data, when wielded properly, to transform creative and social spaces, and cherishes opportunities to explore and shape that intersection. Today she is a Senior Analyst at R/GA New York and a proud IA at General Assembly.
This 10-week course will teach you how to use large datasets to make critical decisions.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.