Content Marketing Playbook
Addressing the basics of content marketing, this class will equip students with actionable content marketing “plays” they can borrow for their own campaigns.
2 Times
Boston
Jake Capistran is a content strategist at Chimaera Labs, a digital marketing agency in Kendall Square, Cambridge. A recent graduate of Bentley University, Jake’s degree in Marketing and Entrepreneurship led him to a suitable position as a content marketer with Chimaera Labs in the Cambridge Innovation Center. In addition to soaking up the entrepreneurial vibes of the CIC, Jake spends his time writing and playing music, as well as directing an afterschool program in Waltham, MA which he co-founded during his time at Bentley.
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