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Content marketing is more effective than traditional advertising at driving sales and customer engagement. In this class, Dale and Jake will open their content marketing playbook and share tips for: -analyzing competing campaigns and persona development -developing content for blogs, webinars, downloadable PDFs, interviews, email nurture campaigns -designing content promotion strategies, including SEO, email outreach, PR, social media, advertising and guest posting.
They will also explain why you can’t ignore Google+ and Google Authorship and will share some of their go to 3rd party software tools for content marketing
• How to execute and promote an effective content marketing campaign • Marketing strategies for specific types of content • Software tools you can leverage for content marketing • Best practices for hiring contract or fulltime writers/editors/designers
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