A Senior Strategic Planner with Isobar Australia. Her background is market research and she has extensive experience in research design, facilitation and moderation, analysis, interpretation, and reporting.
Izzy works in depth with Isobar’s key clients to understand the key strategic issues and deliver actionable insights that inform brand communication and design. As a Research Lead, she also works closely with the Experience Design team to ensure research conducted aligns with best practice and abides by industry standards.
Izzy holds a bachelor's degree in Psychology and is currently a member of the AMSRS (Australian Market and Social Research Society).
Best Practices for User Research
Find out how to capture actionable data during user experience research such as interviews, usability tests, and other methods.