Ian Muir

Design Mentor, Fishburners, Founder and Managing Director, IDM Design Labs

As Chief Experience Officer with the Westpac Group, Ian Muir is responsible for Customer Experience, Service Design and Design Strategy, with a focus on digital initiatives to shape the future of financial services.

His track record of delivery has led to customer-voted awards and recognition of industry innovations across consumer, business and corporate environments.

Ian's 17 years in financial services was preceded by 10 years in industrial automation, where Ian’s creative problem-solving was applied to manufacturing and process industries in a variety of sales, marketing, product management and software development roles.

Ian also mentors local startups in design and takes on freelance work with local and international organisations. He delivers consulting services on everything from interface design and usability to service design, design strategy and digital brand strategy.

Ian has also been a judge for the Good Design Awards, is a regular presenter at conferences and events, and is now, most recently, teaching User Experience Design at General Assembly.