Howie Hecht

Co-Founder & Principal, Appanite, Inc., Angel Investor, Mentor, Innovator

Boston

Howie is an MIT/Sloan trained entrepreneurial start-up executive, mentor, advisor, and angel investor with 21+ years of product management, business development, marketing and consulting experience successfully launching new and improving existing businesses, products and services.

Based in the Boston area, Howie is one of 3 principals and co-founders at Appanite, Inc., creators of AdsSciences. AdsSciences is a B2B and B2C digital advertising optimization service integrated with the Facebook and Instagram ad platforms that yields dramatically more results from campaigns, in some cases 2x to 10x and even as high as 30x to 50x! It achieves this by treating the campaigns as scientific experiments and utilizing the proprietary algorithms, methodologies, and tools developed in-house. AdsSciences is ~3 years in the making and works for both B2B and B2C marketing, across every vertical, and has tens of millions of dollars of ad spend under management.

Howie is passionate about solving problems and supporting other entrepreneurs and does so by both advising them in mentorship and board-level roles, as well as by backing promising founders with seed-level angel investments. After a few years of management consulting and software development, Howie entered the startup scene by becoming one of the first product managers at Akamai Technologies, and later went on to head product, engineering, marketing, and business development at a variety of startups in many different verticals including content delivery, networking, data storage, IT security, compliance, financial services, mobile, and most recently, ad-tech. Howie earned his undergraduate degree from MIT's Sloan School of Management combined with extensive studies in computer science, psychology, and cognitive science. When he's not working on new ventures, Howie enjoys boating, photography, and volunteering with various organizations such as the MassChallenge and TechStars Startup Weekend where he has and continues to serve as a mentor and a judge for many years now.