Cheak Hong Ian leads Marketing Guerrilla, a digital marketing training consultancy that helps companies build a sustainable, scalable online ecosystem to reach their audiences with useful, engaging and decision-making content, anytime and anywhere.
A Mass Communication graduate and ACTA certified trainer with 8 years of experience in writing and digital marketing, Cheak has learnt that content is not just any king, but one who is accessible, relatable and inspired by conversations and interactions on the ground.
Cheak’s clients range from SMEs to MNCs, including brands like Emerson, Bata, Julie’s Biscuits, JRunway, NCS and Singapore Media Academy. He works closely with upper to top level management to initiate campaigns reaching millions of people within Singapore and throughout the Asia Pacific region, while training their employees to sustain and grow these initiatives.
Intro to Content Marketing
Get an overview of content marketing, learn how to select the appropriate strategy for your company's objectives, and how to measure success.