Hendrik serves as Branding Director at the integrated brand consultancy Sedgwick Richardson and has worked in the Greater China region for many years. Before starting off in Hong Kong working with the agency fluid in 2014, he lived in Shanghai, Shenzhen and Taipei and served as Director-China for the boutique brand consultancy DDG. In his capacity working as a brand consultant in the region Hendrik has gained extensive experience advancing clients’ presences in the digital space. He has worked with SMEs looking to learn the ropes of digital marketing, as well as corporate clients seeking his help to revamp e-commerce platforms, or to drive social media strategy.
Intro to Digital Marketing: Lunchtime Class (lunch provided)
Grasp online marketing basics, get your head around the technical jargon and determine how and where your business fits into the digital world.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Digital Marketing in China: Uncovered
China is a completely different digital ecosystem and is not fully understood outside of China. We will reveal a clear picture of the landscape so you can be more successful.