Business
AI-First Product Management
This course is designed to help learners build the product management skills companies are looking for today by blending proven PM practices with the power of AI.
Haifa Sekkouah
Experience Lead, Zendesk
Melbourne
Having been involved in a range of User Experience/User Interface projects, Haifa's skills stem from an close involvement in all aspects of each project, from stakeholder liaison and scoping, right through to management and final production.
Haifa has worked with teams from small startup apps to large corporate marketing campaigns and rebrands as a consultant, staff or the manager of a design studio. Her collaboration history includes Symantec, Telstra, Fyrebox, The University of Melbourne, Monash University, The Cochrane Collaboration, and Jemena, as well as numerous smaller organisations and businesses.
Working in the roles of senior designer and creative director, Haifa oversees projects and the facilitation and coordination of the project team. Designing across multimedia channels and platforms, her focus is on the unity of branding, designing with intent and intelligent user experiences to turn marketing investments into ROIs.
Haifa's passion lies in the complimentary combination of her backgrounds in advertising & graphic design, and behavioural neuroscience, to best design intelligent user workflows, brand recognition and creative solutions.
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