Business
Building Brands People Love: Food & Beverage Edition
Making people care is hard. Making them care about your brand is even harder, with a sea of food options how can you get their attention?
Greg Menna
Partner, District Doughnut
Washington, D.C.
Greg Menna is the Co-Founder and CEO of District Doughnut. Alongside Le Cordon Bleu Pastry Chef Christine Schaefer and childhood friend Juan Pablo, Greg co-founded District Doughnut with a clear vision: to handcraft the perfect doughnut, pair it with locally roasted coffee, and serve this classic pair with a delightful smile. Since 2012, Greg has sought to ensure that every person that the District Doughnut brand reaches - whether a "doughfessional" (DD team member) or a store guest - is enriched and encouraged through a refreshing and welcoming simplicity. After opening the first location on Barracks Row in 2014, the DD team has opened 3 additional DC locations and is planning even bigger things in the coming year.
Greg graduated in 2010 from the College of William & Mary with a BA in Philosophy. In his free time, Greg maintains a commitment to spiritual development and physical fitness (former NSCA Certified Personal Trainer). He intends to carve out time in 2019 and beyond to re-engage his first love - helping those in serious need, whether in Nicaraguan orphanages, in Washington DC, or those with disabilities.
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