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Greg Larkin

Founder and lead consultant, Bowery 315

New York City

Greg's product life began in 2006 when he built a platform for a small, scrappy financial startup that forecasted the subprime mortgage crisis earlier than the major banks. This was the first of many "David v Goliath" product launches at startups, the companies that acquired them and Fortune 100 companies. He gets excited solving important problems in a differentiated way that displaces entrenched incumbents. He has partnered with financial giants like Bloomberg and MSCI, non-profits like MercyCorps and the New York Blood Center, and startups like Dream See Do, and Innovest.

Greg believes that wearables can solve old problems in way that hasn't been possible with existing technology. The company that capitalizes on the unique combination of physical, digital and anticipatory functionality can change lives and achieve breakout growth.

His life is structured around 3 priorities: 1. playing with his kids, 2. cooking for everyone he knows on Sundays, and 3. launching products that resonate and transform.

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