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Gideon Simons

Emerging Tech Product Lead, Firemark Labs - IAG


Gideon currently works as an Emerging tech product lead at Firemark Labs, working on exciting new products powered by Artificial Intelligence, IOT and data. Prior to Firemark Labs, Gideon headed Product & UX at Mediacorp, Singapore's national broadcaster and before that giving transformation and innovation workshops to CXOs, business and product teams as the ASEAN practise lead for mobile at IBM.

Before that he served as CTO of two start ups and a UX consultant for a wide variety of clients, from start ups to banks and telcos.

Gideon enjoys making people excited about using products and making teams excited about building products.

You will normally find him partnering closely with business teams, conducting ideation and progress sessions, mentoring teams, building road maps and pipelines, researching, prototyping and observing users.

Throughout his career, Gideon has driven world class mobile apps, e-learning platforms, campaigns, social, fintech, interactive kiosks, beauty apps, telco apps, apps for banks, insurance companies, hospitals and many more.

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