A right and left-brained marketer, I have led efforts to acquire customers for start-ups and growth stage companies. These efforts have been across multiple channels but often focus on search engine marketing (SEM), search engine optimization (SEO), email marketing, paid social advertising, and more, with a goal of achieving growth and reducing the cost of acquisition. Often I report to C-level executives on data-driven insights about how to accelerate and optimize growth strategies.
Additionally, I have a passion for exploring the world and businesses that are having an impact.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.
Ready, Set, Grow: Applying Growth Marketing at Work
Learn a process of experimentation with different growth marketing strategies and tactics that will help you to identify and unlock scalable growth channels.