Garrett Hilgendorf

Founder and Designer, Elk Head Clothing

Atlanta

Garrett grew up amongst the rolling hills and peaceful woodlands of Northern Michigan, where dressing smart meant layering on tough pieces against the cold and the rough touch of nature – practical clothing that got you through season after season. Here in the urban forest of Atlanta, smart clothing means something else – more refined, modern, clean. His designs reflect the mixing of these two worlds he's lived in, as well as a rejection of what fashion for the everyday guy has largely become – fast, cheap and pretty much disposable.

That’s why Elk Head clothing is born of better stuff, for people who have outgrown the throwaway life. The brand stands behind the idea that knowledge is half the battle against the empty calories of fast fashion and a disposable existence; that the more you understand about what makes a great shirt really great, the more likely you are to find yourself needing more things of like it in your life.