Felicity is an experienced communications professional having spent close to a decade working across some of the country’s most reputable corporate and consumer brands, as well as in lifestyle and news media.
Starting her career as a journalist for Australian Gourmet Traveller magazine and 2GB radio, Felicity’s understanding of the media from both sides has shaped her ability to deliver strategic campaigns for clients across all sectors.
Felicity understands the importance of storytelling and the way brands can shape people’s lives or businesses when told emotively, passionately and steeped in truth.
With this understanding, Felicity has been able to create tailored approaches for some of Australia’s biggest brands and enabled them to resonate with households in meaningful ways – including Qatar Airways, McDonald’s, NAB, Origin, Bulla Dairy Foods and many other prominent Australian brands and businesses.
Highly experienced in media relations, Felicity's skills go far beyond the media and are honed from extensive work across integrated advertising and marketing campaigns; social & digital media, talent management and event planning.
Felicity also has an acute interest in crisis & issues management, where she has been part of many strategic advisory teams responsible for both the planning and management of internal and external issues.
Social Media Influencers: Market Your Brand to the Masses
General Assembly have teamed up with TRIBE to present a panel discussion around 'Authentic Advocacy'- the relationship between brands & influencers to boost your brand's exposure.