Ersel started his professional career in engineering and information technology before making the switch to digital marketing. He has worked on numerous complex e-commerce systems in both a technical role and as business owner. He developed strong analytical skills which gave him an advantage in the technical aspects of digital marketing. More recently he has discovered the power of marketing automation.
Ersel loves data and is passionate about all things digital. Data and technology have changed the way we market and so today’s marketers are challenged by the complexities of marketing on multiple channels online. Ersel believes the key to powerful marketing is as easy or as hard as delivering the right content, to the right people, at the right time.
Outside of work, Ersel is likely to be watching sport or travelling.
In this 10-week or 1-week course, students will learn to plan and execute a marketing campaign, acquire and engage users, and quantify a strategy's success.