Marketing
Market Research Fundamentals
Become a more strategic decision-maker by learning how to effectively utilize market research.
Erin Swenson
Engagement Planning Director, Mullen/Media Hub
Boston
Erin Swenson runs the communications planning discipline at Mediahub. Erin has a unique background, one that combines media and brand planning and includes media stints at Crispin and Omnicom shops. Most recently, she was planning director at Ogilvy, working on the S.C. Johnson business. One of Erin’s key initiatives is running and evolving our primary consumer research study dubbed Scout. Scout is our biannual survey where we talk to 2,000 consumers, enabling us to stay on top of the changing consumer in order to craft highly differentiating media plans. She plays a significant role on brands like Bose and the National Geographic Channel.
Upcoming Courses
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