Marketing
Market Research Fundamentals
Become a more strategic decision-maker by learning how to effectively utilize market research.
Erin Bilenchi
Director of Media Research, Mullen/Media Hub
Boston
Erin joined Mediahub in December of 2005 and her role is to ensure we are offering our clients the best tools and the best resources in an environment where the consumer becomes more and more elusive. Erin is constantly talking to and providing perspective on companies like Collective, TubeMogul, Blue Cava and Samba TV as we need to move from media planning to screen planning and media buying to audience buying. Prior to joining Mediahub, Erin worked at MPG where, among other brands, she managed the Citizens Bank, AutoZone and Ocean Spray accounts.
Upcoming Courses
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