I am a passionate cyclist and senior executive with a high degree of global experience across strategy, merchandising/design and marketing. I have had the opportunity to lead various organizational transformation projects rooted in innovation and human centered design.
I hold a fundamental belief that business can change the world through a careful balance between economic wealth creation, social change and sustainability. In the end, my love of cycling and the strong relationship it holds between the art of climbing, leadership, teamwork, life and my core values keeps me always moving forward.
I have held various executive roles in merchandising, design and marketing for brands like Gap; Levi's; Quiksilver; Alternative Apparel and Strava.
I am the co-founder of Eudemonia, a value-based creative agency based in Santa Barbara, CA.
Building Brands People Love: Evergreens
Making people care is hard. Making them care about your brand is even harder. Join us for a night of talks to learn, debate and craft the building blocks of creating a brand that p