Eric Silverstein, did not take the traditional route into the hospitality world. The former litigator always had a passion for food and aspired to become an entrepreneur, so he decided to combine the two by opening a food truck. His first truck opened in Austin in September 2010 and The Peached Tortilla empire has since expanded into several food trucks, a brick-and-mortar restaurant, a catering business and an event space set to open in 2016. Silverstein was born in Tokyo, Japan where he lived for 11 years before moving to Atlanta, GA. In 2010, at the age of 27, he ventured to Austin for the sunny weather and friendly people. It was his upbringing in both the Peach State and his “atypical” approach to food that inspired Silverstein to name his business “The Peached Tortilla.” His style of cooking is heavily influenced by Japanese, Chinese and Malaysian cuisine from his time growing up in Japan, with hints of flavors from his time spent in the South.
Social Media Day
Tell your boss you're leaving early for good reason and get social with GA. We're bringing in some of the top Texas social media accounts to teach us a thing or two about social.