Eric Paul Rose, NPDP, MBA is a product innovation and management consultant who provides entrepreneurs and established companies with the expertise to move new products from market opportunity into marketplace reality. Eric has more than 30 years’ experience in product innovation, product development, commercialization, and project management. He has worked in the consumer, medical, and industrial product industries with companies ranging from startups through Fortune 500 firms.
Recognized as an industry expert, Eric’s latest article was featured on the 2013 Issue 4 cover of PDMA’s Visions Magazine. Eric’s experience spans a wide range of industries including healthcare, industrial, and consumer products. He has worked with companies including Intel, Mattel, Disney, Sunrise Medical, Discus Dental, and American Hospital Supply (now Baxter). Eric has been an Adjunct Professor of Product Innovation in Pepperdine University’s MBA program since January 2009 and in 2014 began teaching in the Entrepreneurship program at Loyola Marymount University. In May 2012, Eric founded the Inventors’ Mastermind SoCal Meetup, a group of product entrepreneurs who are passionate about bringing new products to market.
Since 2008, Eric has been certified as a New Product Development Professional (NPDP) by the international organization, Product Development and Management Association (PDMA). This NPDP certification allows his clients to know he brings both breadth and depth of product innovation expertise to their new product opportunities.
More about Eric may seen at, ericpaulrose.com
3 Keys to Successful New Products
his talk breaks down the chaotic product innovation process into three sections that are easily understood: Marketability, Technical Feasibility, and Protectability.