With more than 15 years industry experience on both agency and client side, Emily Weight currently heads up Brand and strategy for IMG Fashion event properties, Mercedes-Benz Fashion Week Australia, Mercedes-Benz Fashion Festival Sydney and the newly debuted Mercedes-Benz Fashion Weekend Edition. A brand marketing specialist with extensive experience in fast-moving, highly competitive brand-driven environments across luxury, fashion and youth platforms. Skilled at through-the-line marketing management from strategy development, digital innovation, social media, web management through to event execution.
Prior to joining IMG, Emily developed and executed successful strategic marketing and communication campaigns for blue chip clients such as Coca-Cola, Microsoft, Johnson & Johnson, Southcorp Wines, Kimberly-Clark and PepsiCo.
Supercharge Your Brand: A Small Business' Guide To Social Media & Events
Social media has become an important tool in any business’s marketing strategy. Learn how to utilise these popular platforms to create experiences for your customers.