Eliza Dawes

Head of Marketing, APAC, GitHub

Melbourne

Eliza is a determined blend of entrepreneurial drive and tech sector savvy - perfect casting to lead APAC marketing for GitHub - the developer company.

As Head of Marketing, APAC, Eliza leads marketing strategy creation, execution, adoption and profitability within the APAC region. GitHub’s user base is geographically extensive with many different user profiles, different business cultures, organisation sizes and needs. Adaptability, flexibility and market sensitivity is key.

Taking an always positive approach, Eliza has adopted the learnings from her marketing, tech sector, and public speaking experience to master the balance of creative ideation while delivering revenue generating results. Multiple approaches are needed to be successful, including partner, digital, event, reputation and account based marketing.

As an activator, she likes to get things started and this year is no exception - Eliza is currently building the GitHub APAC marketing team from the ground up to bolster brand awareness and foster GitHub’s reputation as a robust enterprise solution.

In her spare time, Eliza is an accomplished chef, DIY enthusiast and event planning ninja!