
Building Strategic Lead Magnets
You've heard that lead magnets are the way to go? Here's how to be strategic about building yours!
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Ekaterina Howard is an email and website copywriter helping her clients stand out in a crowded market. She uses the power of customer research to help her clients optimize their website copy, email sequences. and funnels, so that every piece of content is doing its job and bringing in results.
Ekaterina worked with a variety of clients on copywriting and copy coaching projects, bringing them such results as a 50% conversion rate for a sales sequence, or a 70% conversion rate for warm leads for a language course.
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