Ed Silk

Head of Strategy, Bulletproof

London

At 18 I was told I should work in graphic design. 20 years later I've been fortunate enough to work globally on a whole host of brands, from high-end whiskies to everyman beers, from international recruitment specialists to stunning sailing holidays. When it comes to brands, I believe they need to be more true to themselves, using design to express their distinction. And when it comes to strategy, it should always be simple, inspiring and, above all else, useful.