VP of Strategy, MaxMedia
Ed has over sixteen years experience working with clients helping them tell better stories in the marketplace. His fascination with human behavior, passion for developing seamless customer experiences, and his focus on delivering measurable business outcomes have helped the likes of AT&T, Porsche, Reebok, Safeco, Turner and Shell Oil change the way they communicate their message to employees and customers alike.
Ed led Porsche’s loyalty campaign, which helped raise their JD Power initial quality ranking from 6th to 2nd in their category. Ethnography, neuroscience, heuristics and generally soaking in the world around him are all tools Ed uses every day at MaxMedia.
Retail 3.0: Cultivating the Customer Experience
Learn how to get inside a shopper’s head, see through their eyes and respond to their needs via empathetic design.