Dr. William J. Ward — a.k.a. "DR4WARD" — is Director of Education Strategy at Hootsuite and teaches social media at the S.I. Newhouse School of Public Communications at Syracuse University. He helps organizations from wide-ranging industries integrate new media and digital technologies into an integrated strategy. He is a pioneer in using digital and social media learning technologies for professional development and is ranked one of the Top Marketing Professors on Twitter by Social Media Marketing Magazine. DR4WARD is an authority on digital and social business, quoted in The New York Times, Wall Street Journal, USA TODAY, Inc., Forbes, Fortune, CNN, Bloomberg Businessweek, FastCompany, NPR and The Huffington Post, and called upon to speak at TEDx and SXSW Interactive Conferences.