Douglas White is the founder of Prosperity Research Ltd (PRDA) Asia’s first social media management agency (2004). PRDA launched Hong Kong’s first viral video and global social media campaign (Standard Chartered). Douglas is a frequent speaker appearing for CNN, APEC Summit and recently HSBC Modern Marketing in China Conference Shanghai.
Douglas White has close to 30 years of digital experience. Having lived and worked in 23 countries he has both a personal and professional knowledge on the importance of technology and how it integrates local, regional and global interests. After leaving IBM having attained the highest project management certification, Level 5 certified global project manager, he launched a number of cutting edge initiatives. Douglas launched Asia's first video portal, created Asia's first viral video, founded Asia's first agency focused only on social media. Douglas' agency launched the first global social media campaign out of Asia with Standard Chartered bank. Douglas is an expert on Social Media with an emphasis on China and rest of world solutions. He has been featured on CNN and is a frequent speaker as an expert on the largest global online consumer market; Asia.
Social Media in China
Let's talk social in China. What does it take for you to launch your product or service in China? What are the common tactics and what pitfalls should you be aware of?