Roses wilt. Skills don't. Our Valentine's Day gift to you? Savings on a bootcamp, short course, or workshop of your choice.

This is IT. Learn the skills you need to break into a career in information technology with our newest bootcamp.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Adobe Digital Academy, now available for marketers and creatives in the US, UK, and India.

Join our Alumni Spotlight on Wednesday, February 26 with an ascending design leader from one of the world's biggest insurance brands.

    Get More Info
    Dea Lawrence Photo

    Dea Lawrence

    CMO, Variety

    Los Angeles

    Dea Lawrence is the CMO of Variety responsible for driving Variety’s global branding and communications strategy. She is also leading the creation of the ad sales programs, and the video and social strategy.

    She is a highly experienced, solution based, sales and marketing leader who knows how to monetize companies, from start-ups to traditional corporations. Her advertising expertise is vast including creating and leading publisher direct and programmatic strategies, positioning media and creative ad tech platforms to Fortune 500 brands and their agencies, ad serving, rich media, video, dynamic creative optimization and data targeting sales across video, mobile, tablet and desktop. She has built sales and marketing teams over the past 16+ years.

    Throughout the 5 years she served as VP Sales for PointRoll/Gannett she provided strategic direction and guided her region’s focus to be customer driven. She and her team turned the region into a top producer of revenue locking in major accounts such as Bing/Microsoft, Hyundai, Volkswagen amongst others. As VP of Digital Sales and Marketing for Variety she was instrumental in the creation, development, and growth of the business, as well as building and implementing the sales strategy for all online advertising sales. She exponentially increased Variety’s online revenues and expanded their digital advertiser base to include auto, consumer electronics, travel, finance and retail. Additionally Dea forged partnerships, structured content deals and increased traffic.

    In addition to working with Silicon Valley start-ups, she was the VP Sales for TubeMogul’s enterprise software solution and the head of western sales for AT&T Adworks’ first-party data offering across mobile and desktop.

    Dea contributes regularly to advertising industry publications and speaks on panels.

    Upcoming Courses

    Previously (1)

    Want to teach at ga?

    Join our global community of instructors and help shape the next generation of industry leaders — while moving your own career forward with proven subject matter expertise, leadership experience, and public speaking skills. Teach online or on campus, full-time
or part-time.

    Learn More